The Key to Christmas—A Journey to Penthouse 25C
Imagine stepping directly inside the pages of a beloved storybook. You enter the grand old, mysterious Bing Cherry Hotel—located right in the heart of New York City, a Christmas destination second only to the North Pole—where Auntie Claus lives incognito during the off-season. Instantly, the characters come alive as the concierge hands you a diamond key and you realize you’re being summoned to Penthouse 25C. What follows is a spectacular, high-concept journey to a legendary otherworldly destination found only in your dreams.
The Bing Cherry Hotel from the classic story Auntie Claus. Conceptual rendering of the flagship attraction exterior —a spectacular, themed luxury hotel façade that serves as the gateway to the entire walkthrough experience.
The Bing Cherry Hotel Lobby—where the adventure begins. Designed to look like a grand old mysterious hotel that transports guests straight into the story and sweeps them away on a snowy, magical journey.
A Blockbuster Holiday Universe
Designed to stand alongside classics like The Polar Express and The Grinch, The Key to Christmas—A Journey to Penthouse 25C is a theatrical masterpiece, a fully realized, story-driven attraction and the first truly new, blockbuster holiday destination in generations.
This is the next great seasonal anchor: Just as audiences return year after year to A Christmas Carol, The Rockettes, or The Nutcracker, The Key to Christmas is engineered to become an enduring annual tradition—capturing the grand, spectacular magic of the holiday season in an entirely new immersive walkthrough experience.
Auntie Claus - Commercial Success:
• Bestseller Status: Over 500,000 copies sold worldwide.
• Major Media Development: Optioned multiple times, most recently by Netflix with visionary director Kenny Ortega onboard to direct.
• Iconic Retail Spectacle: Immortalized as the legendary, block-spanning holiday windows for Saks Fifth Avenue.
• Theatrical Success: Successfully adapted into a hit musical theater production for the acclaimed Nashville Children's Theatre.
Designed to stand alongside classics like The Polar Express and The Grinch, The Key to Christmas—A Journey to Penthouse 25C is a theatrical masterpiece, a fully realized, story-driven attraction and the first truly new, blockbuster holiday destination in generations.
This is the next great seasonal anchor: Just as audiences return year after year to A Christmas Carol, The Rockettes, or The Nutcracker, The Key to Christmas is engineered to become an enduring annual tradition—capturing the grand, spectacular magic of the holiday season in an entirely new immersive walkthrough experience.
Auntie Claus - Commercial Success:
• Bestseller Status: Over 500,000 copies sold worldwide.
• Major Media Development: Optioned multiple times, most recently by Netflix with visionary director Kenny Ortega onboard to direct.
• Iconic Retail Spectacle: Immortalized as the legendary, block-spanning holiday windows for Saks Fifth Avenue.
• Theatrical Success: Successfully adapted into a hit musical theater production for the acclaimed Nashville Children's Theatre.
Studio Note: Project Scaling & Previews
The current design deck for this property is a fully realized, 20-page walkthrough blueprint targeted and meticulously optimized for premium retail spaces, shopping centers, and lifestyle malls.
Coming Summer 2026: Elise is currently back in the studio expanding this framework into a grand-scale, permanent Theme Park Master Plan. If you are an entertainment developer, theme park operator, or resort group interested in reviewing the expanded theme park pitch deck upon its completion this summer, please reach out directly to be placed on the preview list.
Discover the Legacy: To view the original artwork, publishing history, and full franchise portfolio, explore our Magik Pōkit Major Properties Page or contact us directly for pitching materials.
The current design deck for this property is a fully realized, 20-page walkthrough blueprint targeted and meticulously optimized for premium retail spaces, shopping centers, and lifestyle malls.
Coming Summer 2026: Elise is currently back in the studio expanding this framework into a grand-scale, permanent Theme Park Master Plan. If you are an entertainment developer, theme park operator, or resort group interested in reviewing the expanded theme park pitch deck upon its completion this summer, please reach out directly to be placed on the preview list.
Discover the Legacy: To view the original artwork, publishing history, and full franchise portfolio, explore our Magik Pōkit Major Properties Page or contact us directly for pitching materials.
REQUEST THE EXCLUSIVE WALKTHROUGH PORTFOLIO
To request exclusive access to the comprehensive 20-image walkthrough portfolio, please submit your professional inquiry below. A verified corporate or industry email address is required for all proprietary materials.
To request exclusive access to the comprehensive 20-image walkthrough portfolio, please submit your professional inquiry below. A verified corporate or industry email address is required for all proprietary materials.
Copyright:
© 2026 Elise Primavera / Magik Pōkit Productions LLC. All Rights Reserved.
The immersive walkthrough concepts, architectural sketches, layouts, and thematic designs displayed herein are the exclusive intellectual property of the author Elise Primavera. Unauthorized duplication, distribution, or reproduction of these concepts for commercial development is strictly prohibited and protected under US and International Copyright Law.
© 2026 Elise Primavera / Magik Pōkit Productions LLC. All Rights Reserved.
The immersive walkthrough concepts, architectural sketches, layouts, and thematic designs displayed herein are the exclusive intellectual property of the author Elise Primavera. Unauthorized duplication, distribution, or reproduction of these concepts for commercial development is strictly prohibited and protected under US and International Copyright Law.